Why Merino Wool?

THERE IS NO FIBRE MORE INTEGRAL TO THE TAILORING INDUSTRY THAN WOOL.

As one of the oldest materials known to mankind, the inherent natural properties of wool have long been used to craft durable, superior garments. It remains the ideal choice as an all-season go-to for the distinguished piece of wardrobe, be it a jacket, trouser or a suit.

 

Australian Merino Wool

 

WOOL GARMENTS CAN BE WORN YEAR-ROUND.

If you’ve ever been tempted to ditch wool suits in favour of linen or cotton, think again! The impossibly soft, moisture-retaining, durable fibre reigns supreme for suits. Even when the mercury begins to rise, wool helps keep you cool and dry in the summer heat. 

Merino wool is especially superior. Cultivated in Australia to be worn all year round, its fibres are more than three times finer than the average human hair, making it one of the softest fibres to touch. Its moisture retention qualities in particular also improve its static resistance.

As modern tailors seek to break from the mould of conservatism for bespoke styles, wool is an ideal textile for bespoke garments, an all-rounder wool suit is fit for every occasion:

- For the springtime racing aficionado or the VIP black tie occasion

- For the smart casual wearer, undone and worn with sneakers

- Or for the simple, yet elegant wearer who values a stellar first impression. 

 

AUSTRALIAN MERINO WOOL IS THE SUPERIOR CHOICE FOR LUXURY SUITS. 

Merino wool has long been the staple luxury fibre for suiting, unrivalled by any fibre for its look and feel. Here are the top two reasons why a garment made of 100% wool, is the ideal option for the distinguished piece of wardrobe, be it a jacket, trouser or a suit.

 

  NATURALLY BREATHABLE

Naturally breathable

Providing warmth in winter while keeping you cool in summer, a Merino wool suit will  last a lifetime with the proper care. From the boardroom to happy-hour, a lightweight wool suit can never be underestimated. 

 

WRINKLE RESISTANT

Wrinkle resistant Wool fibres possess impeccable wrinkle recovery; so, it’s important to hang your suit after each wear. This benefit also keeps you looking sharp after commuting to work or attending interstate business meetings.

 

Merino Wool